Content

Vendo Media becomes seller of UmbraCity's digtal assets, expanding service across Canada

Photo: iStock

July 18, 2022

Vendo Media will become the exclusive seller of UmbraCity's digital assets, offering advertisers access to UmbraCity's assets through PMP deals on all Canadian programmatic platforms, according to a company press release.

UmbraCity delivers an indoor digital network across Vancouver through its umbrella share kiosks. The digital screens are positioned by the main entrances of residential, office, campus, malls and commercial properties.

"Two things got us really excited about UmbraCity. First, they offer digital screens at every entrance. In today's world of getting attention, that is critical. Secondly, UmbraCity's Greater Vancouver coverage, across various networks, provides advertisers with much needed digital formats in this market," Sylvio Deluca, COO of Vendo Media, said in the release.