Display Technology
Velocity, G6 Hospitality power 110 hotel lobbies with digital signage
October 8, 2021
Velocity, which provides IT managed services through network management, voice and data connectivity, along with digital media displays and advertising networks, has partnered with G6 Hospitality, LLC to deploy digital signage within the lobbies of 110 hotel locations with an opportunity to expand to franchises, according to a company press release.
"G6 is a leading hotel operator and a valued customer. We are eager to build upon our working relationship by providing a unique digital signage solution that allows G6 to enhance its guest experiences. We look forward to adding G6 to our existing hospitality network and growing our presence in the sector by creating additional opportunities for advertisers to reach hotel guests," Greg Kiley, chairman and CEO of Velocity, said in the release.
Velocity MSC will install and provide content management and ongoing support for digital screens located in the lobbies of G6 properties, which include the Motel 6 and Studio 6 brands. G6 will also have access to Velocity's content management platform and advertising affiliates, creating revenue opportunities for franchise owners. The elements provide engaging ways to inform guests about hotel amenities and services as well as local event happenings within the community.
"We look forward to expanding our relationship with Velocity by leveraging their digital signage platform to enable an efficient and flexible way to communicate with our guests while providing another revenue source for our valued franchise partners," Rob Palleschi, CEO of G6 Hospitality, said in the release.
The advertising network, which includes over 570 hospitality locations, will be represented by Velocity's sales team as well as pending third-party representation.
Founded in 2005, Velocity is headquartered in Holland, Ohio.
G6 Hospitality owns, operates and franchises nearly 1,400 economy lodging locations under the Motel 6 and Studio 6 brands in the U.S. and Canada.
