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USA Today features a second digital signage supplement
January 28, 2010
USA Today has again featured a special pull-out section on digital signage and digital out-of-home in today's edition. The section will only be found in major markets, including New York, Chicago, Los Angeles and Washington, D.C.
USA Today first published a similar section in its March 20, 2009 issue. Like the previous version, the Jan. 29 supplement was published by MediaPlanet and edited by industry expert Lyle Bunn.
According to MediaPlanet, the supplement will reach 2.1 million USA Today readers in the four major DMAs. It will also be included with delegate materials at Digital Signage Expo (Feb. 23-25) and the Digital Signage Show/KioskCom (April 13-15). Industry organizations such as the Digital Signage Association (DSA), Out-of-Home Video Advertising Bureau (OVAB) and POPAI will receive soft copies for distribution to their members and to include on their Web sites.
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