Software
UPshow, Canva collaboration tracks business results
August 13, 2021
UPshow, an in-venue entertainment and marketing platform that develops interactive digital TV networks, has partnered with Canva, a visual communications and design platform, to develop video-powered design templates that tracks business results via QR codes.
UPshow's platform is fully integrated with the Canva Button with additional features that unlock Canva's premium content. Businesses can use 75 million stock photos, videos, audio, graphics and music, without leaving UPshow's digital signage platform, according to a press release. UPshow customers can also create, design and launch measurable campaigns by leveraging the design tool, within UPshow's design suite.
The partnership also measures screen-by-screen tracking and allows businesses to create promotions using Canva without leaving the UPshow platform.
"We're thrilled to partner with Canva to be one of the first to integrate the Canva Button with Pro Features in order to deliver the highest level of creative promotions to our customers through UPshow's platform," Adam Hirsen, UPshow CEO, said in the release. "With Canva being the worldwide leader in visual communications, it was a perfect fit. We originally formed a partnership with Canva in late 2019 as a way to provide our customers with a best-in-class platform to create on-screen marketing assets. We're excited to deepen that partnership as the first official Canva Button with Pro Features partner. Together, we're opening up a world of creative possibilities for our customers."
Founded in 2015, UPshow is based in Chicago and reaches audiences through more than 25,000 screens in businesses around the world.
