Content

Upshot partners with DAZN for streaming boxing content

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October 29, 2021

Upshow, an in-venue entertainment and marketing platform that develops interactive digital TV networks for brands and venues, is partnering with DAZN, a streaming and video-on-demand platform for sports, to deliver recorded boxing content including classic fights, shows, and highlights on Upshow's network of screens in the U.S., according to a press release.

Upshow will offer DAZN boxing content to commercial subscribers, including "The DAZN Boxing Show." Content will also include over 100 classic boxing fights from DAZN's YouTube channel, featuring some of the best fighters of all time.

"We're thrilled to be partnering with DAZN to offer a one-of-a-kind boxing content package to bars and venues across the country," Adam Hirsen, CEO, UPshow, said in the release. "Partnering with DAZN strengthens Upshow's action-packed sports offerings, by giving brands the best VOD boxing content in the out-of-home environment."

Through this partnership, sports bars and venues can host "fight nights'' with historical content and analysis leading up to the biggest boxing events on DAZN.

"DAZN is always looking for new ways to reach audiences and find innovative ways to interact with new boxing fans across our channel," Paul Sexton-Chadwick, SVP, Global Commercial Propositions, DAZN Group, said in the release. "So, working with UPshow gives us an entirely new way to reach sports fans in the U.S. who enjoy going to their local sports bar or venue to watch boxing. It means they can access our wide back catalogue of high-quality boxing content across the country, while venues can have a new way to attract more customers and give them an even better experience with more of the content they enjoy, so they'll stay longer and return more often."

As a provider of interactive digital signage networks, Upshow creates an in-venue network that drives customer and employee behaviors from their mobile devices. Founded in 2015, Upshow reaches audiences through more than 25,000 screens in businesses around the world.

Headquartered in the U.K. and with employees in over 25 countries, DAZN's businesses focus on production to content distribution and commercialization. DAZN is live in more than 200 countries and territories after first launching in Europe.