DOOH Advertising
UniLED Software teams with MX for DOOH ad verification
September 8, 2025
UniLED Software is partnering with MX to rollout independent verification across all MX digital out-of-home ad campaigns in the U.S.
The partnership gives UniLED clients confidence that DOOH campaigns are delivered as intended, strengthening trust in the medium and supporting its continued growth, according to a press release.
"Third party verification in DOOH is no longer a 'nice to have', it's a necessity. Our partnership with MX reinforces accountability and trust for their clients. UniLIVE provides comprehensive campaign verification and seamless content delivery, ensuring flawless campaign execution. We look forward to integrating our platform into MX's campaigns to highlight OOH's value and drive greater investment in the sector," Ben Zloof, CEO of UniLED Software, said in a press release.
The news comes on the heels of UniLED joining forces with Rapport and Vistar Media to roll out independent verification across all IPG programmatic DOOH advertising campaigns in the U.S.
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