DOOH Advertising

Unibail-Rodamco-Westfield launches Westfield Rise

Photo courtesy of Unibail-Rodamco-Westfield

April 28, 2025

Unibail-Rodamco-Westfield has expanded Westfield Rise, the company's in-house media and experiential division, to the U.S.

Unibail-Rodamco-Westfield is an owner, developer and operator of real estate assets in cities in Europe and the U.S. The group operates 67 shopping centers in 11 countries, including 39 which carry the Westfield brand. These centers attract over 900 million visits annually.

Established in 2022, Westfield Rise helps brands forge transformative connections with millions of ready-to-spend consumers a year through dynamic media, immersive experiential, Westfield signature events, and strategic integrations, according to a press release.

"With Westfield Rise, we're giving brands a global stage across the world's most influential cities. This expansion lets them reach nearly a billion visitors at our centers through one powerful platform. From Los Angeles to New York to Paris and beyond, we're helping our partners show up in high-impact ways — all while creating standout experiences and stronger connections with consumers," Anne-Sophie Sancerre, chief customer and retail officer for URW, said in the release

Westfield Rise is launching its Immersive Experiential Display (IXD) Network in the U.S, a media platform to showcase the world's top brands.

Debuting at URW's shopping centers country-wide in 2025, the network features state-of-the-art media displays across 10 of the company's flagship shopping centers.Featuring nearly 300 eight-foot LED screens, the network is designed to perform from the inside out, eliminate environmental glare, and offer a quarter more screen space while being nearly 20 percent more energy efficient.

Each screen features dual cameras for real-time audience measurement and options for personalized interactive experiences. Powered by Quividi, a real-time audience measurement platform, the IXD Network measures privacy-respectful consumer analytics that are paramount in informing consumer engagement and advertising performance.