News
U.K.'s Amscreen inks deal with BMI Healthcare for weather feed, advertising
September 7, 2010
U.K. digital signage company Amscreen recently announced an exclusive deal with U.K. private hospital group BMI Healthcare to provide patients with up-to-date weather information across the Amscreen healthcare network.
The exclusive sponsorship deal will enable BMI to reach almost 3 million patients a month via U.K. weather forecasting service Netweather, which has a live weather feed that is regionally updated in real time to inform patients of what weather conditions to expect when they step outside. In addition, the network will provide a platform to advertise to patients the variety of healthcare services from BMI Healthcare.
"This advertising and sponsorship package provides us with a great opportunity to feature BMI Healthcare, (and) our local hospitals and services to a highly targeted audience at a key time in the patient journey," said Nigel Moon, head of marketing at BMI Healthcare.
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