News

UK OOH operators come together to support Missing People Campaign

Photo via QDOT

September 20, 2019

A variety of OOH operators in the U.K. including JCDecauz, Maxx Media, Limited Space and Perfect Fit Media have come together to support the charity Missing People. The companies will lend their outdoor displays to raise awareness on missing people throughout the U.K., according to a press release.

The displays feature the age, name, picture and date and location where they last went missing. OpenLoop has provided its platform QDOT to deliver missing people's content based on location. The company also integrated its measurement platform PlayTrack, which uses third parties to verify that certain pieces of content have gone out.

The companies plan to run the campaign throughout the U.K. in the coming weeks, according to the release.