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Uber Eats Australia, Revolution360 unveil OOH campaign featuring Paris Hilton

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July 11, 2022

Uber Eats Australia, a food delivery service, has partnered with out-of-home and street poster company, Revolution360, for an ad campaign featuring a mural design to appeal to families featuring the Irwin family and celebrity Paris Hilton, along with exotic animals, according to a company press release.

As part of Uber Eats' "Tonight I'll be Eating" campaign, the platform's media company, MediaCom, have teamed up with Revolution360 to create the OOH campaign at Sydney's Bondi Beach, targeting people and their pets as they wander along the strip.

Along with featuring the celebrities, the full-sized mural will be complemented by a pink bedazzled water bowl for Hilton's chihuahua that will sit below the artwork. The "Tonight I'll Be Eating" campaign has been running since 2016.

"The Uber Eats campaign has been a fun one to work on. The creative challenge was to showcase a clash of cultures while highlighting a common interest. The Irwins and Paris Hilton aren't the traditional pairing but their shared love of animals connects them. We wanted to create an out-of-home offering that was as non-traditional as the campaign talent and that would offer a moment of surprise and delight for our furry friends and their humans," Josh Fitzgerald, Revolution360 national sales director, said in the release. "Our murals have become a popular medium for advertisers looking for something unique, bespoke and that blends into urban environments."

The mural was hand-painted in Bondi and will be on display for four weeks.