Display Technology
Uber DOOH expands ad reach with Place Exchange partnership
November 24, 2021
Place Exchange, a supply-side platform company for programmatic OOH media, has partnered with Uber OOH, Uber's DOOH cartop advertising network, according to a company press release.
Uber's DOOH is included in more than 3,000 vehicles nationwide across Atlanta, Boston, Chicago, Dallas, Los Angeles, New York, and Phoenix, and has over 112 million daily impressions.
"We're incredibly excited to be partnering with Place Exchange to open up Uber OOH inventory to a broad array of demand," Garrett Spitzer, product lead, Uber OOH, said in the release. "Our network has grown considerably over the last few years and we look forward to unlocking more opportunities for advertisers to integrate Uber OOH alongside their omnichannel strategies."
Place Exchange's technology enables unified planning, buying, optimization, reporting and attribution for OOH with other programmatic channels within the DSP systems programmatic buyers use. Through the Place Exchange platform, advertisers can access Uber OOH inventory through open auction and private marketplace deals to reach their target audience.
"Uber OOH's expansive and growing mobility network reaches valuable on-the-go audiences that are in high demand across the top DMAs," Nick Bennett, VP of Partnerships at Place Exchange, said in the release. "We're excited to add Uber OOH's inventory to our platform and offer advertisers access to the largest network of mobile OOH media available in the United States."
The partnership between Uber OOH and Place Exchange comes as the rideshare industry grows and demand increases among consumers as the pandemic recedes.
