News

TruMedia updates iCapture measurement tool

September 25, 2007

TEL-AVIV, Israel — TruMedia Technologies, provider of real-time audience measurement systems, announced the worldwide release of Version 1.4 of iCapture. The new version includes age-group segmentation and extended viewer tracking.

The iCapture audience classification engine now provides gender and age-group information. Age groups are divided into adult and child. With its extended viewer tracking capabilities, iCapture correlates multiple gazes of the same viewer that may be up to 30 seconds apart. Hence, even if viewers are temporarily occluded or face away from the screen, the correct number of different viewers and accurate attention spans (the cumulative gaze duration) are reported.

TruMedia's solutions generate true, real-time viewing data for digital, product and window displays by analyzing face images of people watching the displays. Viewers' face images are analyzed in real-time to yield business-critical information such as true "face towards" counts, individual exposure times and indicators for attention or level of interest.