TruMedia audience measurement tested on ProVision digital signage in Japan
May 18, 2009
Tech-On!: Macnica Networks Corp. and Nihon Unisys Ltd. are conducting a marketing test using face-recognition technology for two weeks from May 15 to 29, 2009. This is in addition to the digital signage test using a three-dimensional (3D) display that Nihon Unisys is currently carrying out at Central Japan International Airport (Centrair) for three months from March 30 to June 30, 2009.
The 3D display is Provision Interactive Technologies Inc.'s 40-inch rear projection display. Macnica Networks' face recognition technology, "iCapture," was developed by
TruMedia Technologies Ltd.