TruMedia analytics expands age range detection

TruMedia Technologies has announced that its new technology and continuous software development now allows the detection of five age groups.

 

The additional capability allows for the the delivery of more accurate analysis, better services, improved PROM (Proactive Marketing) advertising and improved TruMedia portal reports, according to the announcement.

 

TruMedia previously supported three age groups, but can now distinguish between five age groups, within both gender categories.

 

"Proactive Digital Signage with such segmentation accuracy in real time audience detection, is an amazing feature for companies looking for advanced and accurate advertising," TruMedia CEO Moti Gura said. "We are pushing this technology to its limits and producing fantastic results."