Transparent Technologies, Allure Digital Media announce signage partnership

LAWRENCEVILLE, Ga. — Transparent Technologies, a resource for the integration, deployment and support of custom computer platforms and custom IT solutions, and Allure Digital Media Inc, provider of solutions for digital signage and merchandising applications, announced that they have signed a strategic partnership agreement.

Allure Digital Media is a software and services company with a long history of providing products for scalable content management and distribution of digital media applications for place-based media solutions to retail, hospitality and services businesses.

The strategic partnership allows Allure to focus on software development and dynamic digital-content creation and Transparent to focus on providing, deploying and supporting the computer-based solutions necessary to deliver Allure's solution.

"According to most industry experts, the digital signage and merchandising market will grow at an almost exponential rate as the price of the LCD and plasma screens used in the solutions continues to come down" said Robert Lawrence, chief executive of Allure. "Our relationship with Transparent Technologies will allow us to scale our capabilities to meet the market requirements, both now and in the future."