STRATEGIC PARTNERS
August 3, 2017
TouchTunes Media has partnered with Domedia and Rubicon Project to enable programmatic advertising campaigns on Domedia's DOOH network, according to a press release.
Early this year, Rubicon integrated its DOOH exchange with Domedia's supply-side platform to enable programmatic DOOH sales. TouchTunes Media is the first media vendor to take advantage of this integration. The company will offer customers more than 8 million impressions per day through the exchange with its network of 54,000 ad-enabled jukeboxes, according to the release.
"People are spending less time at home, they filter out anything that doesn’t make a massive impact, and they are on their phones all the time — out-of-home is proven to have a big multiplier effect on the effectiveness of mobile advertising campaigns," Ross Honey, CEO and president of TouchTunes, said in the release. "When you see the numbers, it is clear that out-of-home is poised for massive growth, and we’re going be at the forefront."
