News

Top digital signage tips for retailers offered by Reflect

March 16, 2011

Reflect, the in-store digital media provider powering some of the largest networks in North America, including Best Buy's On Network, GameStop, Target and Verizon Wireless, today released some digital signage quick tips for retailers. The below tips can be used as a guide for retailers looking to implement in-store digital media or as a reference for retailers evaluating their current strategy.

Reflect also will be exhibiting at GlobalShop, the world's largest annual event for retail design and shopper marketing, in Las Vegas, March 28-30 at booth #1257.

The quick tips offered by Reflect follow below:

- Strategic Alignment – Optimize marketing efforts by aligning in-store digital media, mobile and social media with consistent messaging and cross-promotion. For example, use digital signage to drive awareness for mobile apps and Facebook fan pages. Alignment will allow you to connect with shoppers pre-store, in-store and post-store.

- Product Engagement – Researchers have found that when consumers touch an item for more than a few seconds, they are more willing to buy it.[1] Encourage your shoppers' natural inclination to purchase by installing engaging and interactive assisted shopping features, such as product information videos and side-by-side product comparisons, prompted by customers' touchscreen activity and/or interaction with physical sensors, buttons and product lift triggers.

- Content Management – Flexible, easy-to-use network platforms are as important as the content they are delivering. Choose a solutions provider whose distribution capabilities are so easy that one person can control thousands of displays at once — eliminating the labor constraints some in-store digital media networks may present.

- Targeted Messaging – Today's shoppers are not responsive to one-size-fits-all messaging. With the proper in-store digital media network, retailers and brands can put their consumer research to use and target shoppers with relevant, personalized messaging based on time of day, day of week, geographic location and in-store location.

Reflect recently launched Audience TouchPoint, a new solution that it said will increase product engagement and interaction, as an addition to its ReflectView software suite. Audience TouchPoint supports assisted shopping features, such as product information videos and side-by-side product comparisons, triggered by customers' physical product interaction and/or touch screen activity.

The ReflectView platform provides retailers and brands with the ability to control and distribute content across enterprise-class, in-store digital media networks from a single location, and, with the addition of Audience TouchPoint and two other recently-launched solutions, HD MediaPoint and Mobile MessagePoint, to the current suite, retailers and brands can now manage all components of their in-store digital media with the ReflectView platform, the company said.

[1] Wolf, J., Arkes, H., & Muhanna, W. (2008). The power of touch: An examination of the effect of duration of physical contact on the valuation of objects. Judgment and Decision Making, vol. 3, no. 6, August 2008, pp. 476-482.