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Titan flips the switch on T-TV digital signage network
May 6, 2008
NEW YORK — Titan is putting its money where its digital mouth is. The privately held out-of-home advertising sales company has launched an internal video network of 23, 40-inch, broadband-connected LCD screens for its 800+ employees in 20 offices around the world.
Titan kicked off the network launch with a ceremonial "digital ribbon cutting" by its chairman Bill Apfelbaum that was seen simultaneously by all offices and time zones. T-TV, as it will be called, will be a central communications hub for the company and display a variety of content from employee announcements to industry news to video announcements by Titan's president and chief executive, Don Allman.
"As we work to finalize our digital strategy, we realized that T-TV was the ideal way to keep people up to date on Titan activities as well as put to use some of the exciting technology that our team is using," Allman said. "We want our employees to be up-to-speed on company news and events whether they sit in New York, Los Angeles, Toronto, Dublin or London."
Last month, Titan was awarded the 10-year contract to sell digital advertising for the Chicago Transit Authority (CTA).
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