Display Technology

Times Square hotel features SNA Displays LED video screens

Photo: SNA Displays

January 16, 2026

One of the newest hotels in Times Square, in Midtown Manhattan, New York, features several large-format LED video screens from SNA Displays.

The DOOH network, integrated into the L-shaped superstructure of the 32-story building is known as Squareview, a flagship Times Square media platform by Kevani, according to a press release.

Squareview's multi-screen network faces 7th Ave. between 47th and 48th streets, directly across from the Renaissance and next door to the LED at 20 Times Square, also built by SNA Displays.

The Empire Exterior LED video displays feature a 6.6 mm pixel pitch for ultra-sharp visuals, Squareview serves as Kevani's flagship media platform in Times Square.

"Squareview was designed to offer brands a clear, commanding presence within one of the world's most visually dynamic environments," Kevin Bartanian, founder and CEO of Kevani, said in the release. "Its placement, scale, and clarity reflect a deliberate approach to media design in Times Square."