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TikTok launches tools for AI-fueled ad automation

TikTok is rolling out tools for advertising automation that leverage AI, including TikTok One, TikTok Symphony, automated ad optimization, and TikTok shop automation.

Image: Adobe Stock

May 24, 2024

TikTok is rolling out tools for advertising automation that leverage AI, according to a report from searchengineland.com.

Announced at the TikTok World event, the tools include:

• TikTok One, a centralized ad tools hub.
• TikTok Symphony, which houses TikTok AI advertising tools.
• Automated ad optimization using AI for ad targeting and other functions.
• TikTok shop automation, including a range of ecommerce functions.

"We're building for the future of creative, and we're inviting brands to come and test and learn with us," Adrienne Lahens, global head of creator marketing solutions at TikTok, said in the report.