News

Thomson, CGEN announce partnership

January 24, 2007

SHANGHAI, China — Thomson announced that its Premier Retail Networks business and CGEN have reached an agreement to deploy out-of-home networks in China and across Asia. The two companies will form a joint venture that will pursue opportunities in in-store television, cinema advertising and other innovative types of out-of-home networks in China and across Asia.

The two companies are already collaborating on the roll-out of an in-store media network with Big Café, a Chinese leader in premium internet cafés. Big Café aims to roll-out the digital Thomson-CGEN solution across 750 premium café sites in 2007.