Display Technology

The Wildwoods installs LED sign from Watchfire Signs

Photo: provided

August 12, 2020

Watchfire Signs recently deployed outdoor digital signage for the Wildwoods Grand Gateway, a visitor experience for The Wildwoods, New Jersey. The display itself is placed in a Doo-wop-style enclosure with a surfing wave holding it up, according to a press release.

The Gateway used the sign to promote events taking place throughout the island, including those on the beach and in the convention center and in other areas. It also uses the signage to provide up-to-date COVID-19 messages.

"We had a static billboard located in that area that we updated every two weeks to keep it current," Ben Rose, director of marketing and public relations for The Greater Wildwoods Tourism Authority, said in the release. "With our Watchfire sign we can change messages at any time to keep events current and to display public service information."