Display Technology

The Drop at Westfield 100-yard digital screen debuts at U.S. shopping centers

Provided

June 22, 2022

Unibail-Rodamco-Westfield, a non-residential real estate developer, launched a digital screen platform, The Drop at Westfield, to highlight, engage and amplify brands' Web3 initiatives on Westfield's digital network across its U.S. shopping centers and provide consumers with access to integrated retail offerings, according to a company press release.

The Drop at Westfield debuted this week on a 100-yard screen at the Oculus at Westfield World Trade Center, featuring digital artwork by five female artists curated by Afrodet Zuri of The Board.

"We are excited to lean into the future with Web3, which will give our retail and brand partners a trusted physical environment to amplify their digital investments and drive even greater conversion," Loren Miller, SVP, US media and strategic partnerships, URW, said in the release. "Our entry into Web3 shows how brands can create integrated retail strategies that complement instead of compete with each other, and we're delighted to continually innovate forward-thinking solutions for our partners. The Drop at Westfield supports brands that are investing in compelling Web3 offerings by providing access to our digital media network to reach their target audiences in new and innovative ways."

This collection of NFTs is titled "Women In Web3: Her Dreams Realized" and will be on display through July 17. The artwork can be purchased on Westfield's digital media network, in partnership with Blockparty: a Web3 platform.

"Web3 has the potential to be the utopian equalizer that we have all been dreaming of. A shared space where we can all create, participate and elevate art and artists beyond gallery walls or gender/people bias. I am honored to be Westfield's curatorial partner for their Web3 debut, 'Her Dreams Realized,' showcasing a collective of premier talent and wildly creative imaginations from across the NFT space," Zuri said in the release. "These artists do more than create art; they inspire revolutions and we are thrilled to have the opportunity to display this message on Westfield's iconic screens."