The Digital Signage Show: Cisco expands Digital Media Suite
November 9, 2009
Today at The Digital Signage Show in New York, Cisco introduced new technology, partner programs and service offerings for organizations interested in deploying network-based digital signage solutions to enhance customer experience, deliver communication and training and accelerate sales. The company announced it has added new features and capabilities to the existing Cisco Digital Signs solution with a focus on the creation, management, reporting and playback of digital media. Enhancements to the Cisco DMS focus on several key areas:
• A new Cisco Digital Media Designer provides content creators with a simpler way to develop vibrant and compelling digital signage content with new layout features, enhanced image effects, new playlist capabilities and a library of templates.
• New proof-of-play content performance and screen status reporting delivers more sophisticated advertising capabilities to drive revenue.
• Interactive applications with touchscreen and expanded support for wireless and music on network-based media player appliances build on the core functionality of the Cisco Digital Media Player 4400 series platform.
• New application program interfaces (APIs) and software development kits (SDKs) enable partners to leverage Cisco technology to develop innovative digital signage solutions for customers, extending the benefits of digital signage to a variety of deployments.
• New platform interfaces now accessible to developers via the Cisco Developer Network, enable customers to choose solutions from a community of technology developers that are building upon the capabilities of the Cisco Digital Signs system.
• Cisco Digital Media Creative Services (DMCS) creates and transforms assets for digital signage to support communications goals and optimize the Cisco Digital Signs investment. Cisco DMCS fosters creativity within a disciplined yet flexible content framework and provides services that address each stage of a digital signage deployment.
• A key component of Cisco's Business Video portfolio of systems, Cisco DMS delivers a full spectrum of digital media applications to create powerful visual networking experiences. In addition to Cisco Digital Signs, Cisco DMS includes Cisco Cast, a business IPTV solution, and Cisco Show and Share, a new social video system to enable secure, online video communities for the enterprise.
Thomas Wyatt, vice president and general manager, Digital Media Systems and Media Processing Business Units, Cisco, said:
Cisco's digital signage business has grown five times faster than the industry this past year, with thousands of customers deploying around the world. As we continue to grow our leadership in the digital signage market, we are partnering with our customers to drive innovation across the entire Cisco DMS product portfolio. The new offerings in this latest release of Cisco Digital Signs will complement Cisco's unmatched level of service, and broad partner ecosystem to deliver a one-stop shop for digital signage.
