News

The Digital Signage Show announces content-creation demonstration at New York expo

October 27, 2009

JD Events, producer of The Digital Signage Show, has announced the addition of a new content-creation demonstration and strategy briefing, set to take place at event Nov. 10-11 in New York. Live on the show floor, creation strategists from Cisco Digital Media Creative Services, Heads & Tails Inc. and Show + Tell will show attendees how to create compelling digital signage content.

"Cooking Up Content: From Concept to Screen" is a two-day, birds-eye view into the strategy, creative process and deployment of the content for DOOH and place-based networks, including creative briefings, communications objectives, play-loop strategy, content storyboarding and content and post-production. The demonstration is presented by Harris Corp. and also is sponsored by Samsung Electronics America.

With brands, venues, users and agencies presenting an estimated two million content spots on North America's digital signage and digital out-of-home networks during 2009, content best practices are unfolding very rapidly and very quietly. Organizations, venues and advertisers need to clearly understand the content-creation and development process from strategy to creative to execution.

Digital signage guru Lyle Bunn, who will chair the demonstration, said:

I am thrilled to be a part of "Cooking Up Content" at The Digital Signage Show in New York. This demonstration will be very useful in allowing advertisers and others to see content-creation strategies and processes from a first-hand perspective. More importantly, this technique helps to ensure these audiences can then deliver a relevant, contextual brand message to buyers and other key stakeholders.

The content-creation companies will be assigned a specific and unique creative brief and will be responsible for demonstrating a one-minute play loop for that venue during the final stage of the two-day program on November 11. In addition to benefiting from the presentation, which is made in an executive briefing format, the fishbowl environment and pre-scheduled periodic process/progress briefings will allow attendees the opportunity to "look over the shoulder" and learn from some of the best digital signage/digital out-of-home content producers while also seeing play-loop structure and content best practices in action.

Lawrence Dvorchik, general manager of The Digital Signage Show, said:

When the idea for a content-focused demonstration was brought to us, we felt it was a perfect fit for our show. As part of our continued commitment to supporting the end-user buyer, we make it a point to focus on providing tools that ensure their strategies are well thought-out before any technology is purchased or media is created. It's imperative that organizations realize while their brand needs to be in many places, it's not just about taking any commercial or content and running it on the screen. Content needs to be focused on the needs of a specific audience and engage customers to motivate them to action.  ‘Cooking Up Content' accomplishes this by giving attendees a birds-eye and holistic view of the intricacies in developing truly engaging content.