News

Talon partners with SafeGraph for intelligent DOOH

October 8, 2019

Talon Outdoor, an OOH media company, has partnered with SafeGraph, a provider of point-of-interest data to integrate more audience insights into its media trading platform Plato. Through the partnership, SafeGraph will integrate its Places platform with Plato, according to a press release.

The Places platform provides data on key places of interest such as how many people visit a location. Plato on the other hand, allows campaign managers to check availability, plan reserve and trade both traditional and digital OOH inventory.

"Having evaluated a range of providers, we chose to partner with SafeGraph due to their high quality, accurate and comprehensive business locations dataset," Jonathan Conway, chief strategy officer, Talon, said in the release. "SafeGraph's data will sit within Plato, enabling our teams to automatically identify advertising units near to key business locations or build custom packages which reach valuable audiences in the right context."