Content

Talon partners with Havas to expand DOOH into North America

August 31, 2020

Talon, an OOH media specialist, has partnered with content, media and communications company, Havas Media Group, to offer its OOH data management, audience planning and other tools to Havas' clients. Havas will deliver Talon's offerings across traditional and digital channels in North America, according to a press release.

Talon will provide a variety of services such as audience-targeting, media-buying and execution, according to the release.

"Talon brings an impressive track record in working with global brands and producing award-winning campaigns," Peter Mears, CEO at Havas Media Group, said in the release. "This partnership fits into our global operating system that is Mx, which provides our clients the tools to build more meaningful media experiences creatively and at scale."