Software

Talon appoints 3 senior executives to client development team

July 24, 2020

Talon Outdoor has appointed Zach Friedman as SVP and head of client development; Carolina Gouveia as VP of client development and Brandon Bernstein as manager of client development, according to a press release.

Prior to joining Talon, Friedman served as SVP of national sales at Firefly and Gouveia served as VP of sales, West Coast, at Lightbox OOH Video Network. Bernstein previous worked as account executive at Outfront Media, according to the release.

"The addition of Zach, Lina and Brandon embodies our growth strategy, anchored in investment, client development and revenue generation. It also underscores Talon's focus on partnering with brands and agencies to accelerate their growth via innovative out-of-home offerings," Jim Wilson, CEO of Talon Outdoor, said in the release. "Building upon Talon's strong growth foundation, we're showcasing the power of 'un-siloing OOH' with data, integration and measurement to enable advertisers to reach their desired audience—at the right time and in the right place."