Display Technology

Swiss visual artist incorporates AI, LED into art

Photo by Tom Powel Imaging, courtesy of Gagosian. Provided by SNA Displays.

September 27, 2022

Swiss contemporary visual artist Urs Fischer has unveiled "Denomination," a display that incorporates AI and LED screens, according to a press release. The display will run through mid-October at Gagosian, a modern art gallery in New York.

According to the release, the Gagosian describes the piece as follows: "'Denominator' is a 12-foot cube constructed from LED screens that display a sequence of fragments from international television commercials in a shifting composition that spans the history of the medium… Through the use of AI algorithms, the commercials have been deconstructed into individual shots, which are then grouped by theme or color and displayed in layered patterns and choreographed sequences."

The cube was custom-built using screens from the SNA Displays BOLD Interiors line.

"It's hard to find a more dynamic art form than digital art, and we're happy to add Denominator to a growing list of LED-based art installations," Jason Helton, executive vice president at SNA Displays, said in the release. "Pieces like this not only show the power and beauty of the digital canvas but also present unique and interesting design challenges. For example, the dimensions on Denominator's free-standing steel structure were critical because the artist wanted the cube to 'float' one inch above the exhibit floor. Another interesting challenge was laying the subframe for the top of the cube on its back, a first for the design and installation teams."