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SURVEY: Mobility and the Integration of Banking Channels
December 12, 2007
LOUISVILLE, Ky. —ATM Marketplace,which is owned and operated by online publisher NetWorld Alliance, has launched a new report that covers consumer banking trends and expectations for the next five years.
Thereport, "Integrating Mobility into Your Financial Self-Service: How Consumers Will Demand to Bank in the Next Five Years," includesinformation and analysis from a recent survey conducted by ATM Marketplace. The survey, which included questions about mobile banking, branch automation, channel integration, advanced ATM functionality and deposit automation, was compiled with responses from bankers, EFT network providers and original equipment manufacturers, to name a few.
"The survey results provided a broad industry perspective, and some of the responses were surprising," said Tracy Kitten, editor of ATM Marketplace. "Disruptive technologies are expected to play a role in the types of banking technologies that consumers adopt, making the future of banking one that all industry observers will want to watch."
One of the survey's most telling findings relates to the connection most experts see between the mobile channel and the ATM, Kitten says.
"Despite some analysts' doubts about the role the mobile channel will play in banking, the majority of ATM Marketplace's survey takers said they expect the mobile channel to be 'very important' to bankers," she said. "A majority (58 percent) also said that a strong connection is likely to be made over the next 12 months between the ATM and the mobile channel."
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