Content

StreetMetrics adds leaders to strategic advisory board

April 9, 2021

StreetMetrics, a third party media measurement company for DOOH advertisements on vehicles, has added Lynda Clarizio and Jim MacCurtain to its advisory board. They will offer strategic guidance so that StreetMetric products can align with best practices in the OOH industry, according to a press release.

Clarizio most recently served as president of U.S. media at Nielsen and MacCurtain is currently the chief strategy officer for Vector Media, according to the release.

"In order for transit OOH to gain more market share, the channel needs to adopt data and dynamic insights as a core capability; with that in mind StreetMetrics remains focused on our mission to build the next generation of audience intelligence technology for ads on vehicles," Drew Jackson, founder and CEO, StreetMetrics, said in the release. "These additions to our board help us to amplify this mission and we value the contributions these experts make to the OOH industry."