StratosMedia integrates facial analytics into media player
StratosMedia has integrated facial recognition service into its media players. Users simply need to add a USB camera to the player to use the service, according to a press release.
The service offers information on a user's gender, dwell time and other metrics and pushes it real time to StratosMedia's Enterprise Management console. The company will also allow customers to trigger events in real-time, based on metrics, as an additional subscription option which will be available in June.
"Digital signage network owners are savvy to the fact that pushing images and videos to displays and guesstimating impact is no longer good enough," Anthea Noonan, executive director of global sales, StratosMedia, said in the release. "The ability to obtain insights on audience makeup and engagement has long been desired in signage, however It has been traditionally cost prohibitive for many. StratosMedia believe including the ability to gain gender and dwell time insight at no cost for our clients is a game-changer."