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Strategy Institute announces line-up for October Digital Signage Investor Conference

July 8, 2009

NEW YORK — The Strategy Institute has announced the speaker line-up for the fourth annual Digital Signage Investors Conference, being held on Oct. 6-7 at Embassy Suites in New York City. Attendees will learn how to source funds and invest wisely and they will gain insights on: mergers and acquisitions, business models, valuations, financing, opportunities and risks and forecasts.

This two-day conference will cover topics such as what the future holds for out-of-home media, digital signage, digital billboards, industry mergers and consolidation, content, creative, media planning and buying and audience tracking and measurement.
 
Despite a bleak advertising landscape over the last 12 months, the industry has been a bright light and continues to stay energized. Veronis Suhler Stevenson recently valued the sector at as much as $2.5 billion.
 
"Who would have thought digital signage would be the ‘safe haven' and vehicle for growth in the advertising meltdown of the current financial crisis," said Tom Blaisdell, general partner at DCM, a venture capital firm with offices in Silicon Valley, Beijing and Tokyo. 
 
More venture capital injection is expected for the sector and a panel featuring DCM, Syncom Venture Partners, Claremont Creek Ventures and PRIVEQ Capital Funds will delve into what investors are looking for now and the funding available.
 
True to last year's discussions and predictions at the event, 2009 deals so far have centered on consolidation. ZOOM Media has been leading the way, acquiring ClubCom and SmartOne Media in the first quarter. Shortly after receiving $30 million in funding from ABS Capital, it again added to its network presence by purchasing the Wellness Health Education Network.
 
In October 2008, Fuelcast, an at-the-pump digital network merged with Bhootan, a digital OOH company in the retail sector. The two organizations have since been rebranded as Outcast and recently announced a joint venture with another at-the-pump network.
 
"Today's network lack the reach and breadth of market coverage to capitalize on the looming shift in ad spend," said Matthew Stoudt, CEO of Outcast. "Industry consolidation, therefore, is a necessity and those that aren't a part of it will be dead within six months."

The list of speakers includes:

Suzanne Alecia, president, OVAB Jeff Bell, chairman, DOmedia Tom Blaisdell, general partner, DCM Chris Borek, senior manager, Digital Marketing, Target Ajay Chowdhury, CEO,EnQii GroupKevin Covert, managing director and co-head of Media Investment Banking, Montgomery & Co. Laura Davis-Taylor, founder and principal, Retail Media Consulting Rob Gorrie, president and founder, Adcentricity Jason Helfstein, executive director, Media & Internet Equity Research, Oppenheimer & Co. Stuart Jacob, president, Programming & Creative Services, CBS Outernet Paul D. Jankauskas, CEO, American Health Media Network Beth Ann Kaminkow, president & COO, TracyLocke Keith Kelsen, chairman,MediaTileJames Marsh, managing director and senior research analyst, Piper Jaffray Duane McKnight, senior partner, Syncom Venture Partners John McMenamin, CEO, Ripple TV Kevin B. Melnyk, partner, PRIVEQ Capital Funds Daina Middleton, SVP, Director Sunao, Moxie Interactive Stephen Nesbit, president and chief operating officer,Reflect Systems Inc.Lon Otremba, CEO, Access 360 Media Dominick Porco, chairman and  CEO, Adspace Networks Andy Querin, president and chief operating officer, ZOOM Media (Canada) Patrick Quinn, president and CEO, PQ Media Marci Ryvicker, VP, Equity Research, Wachovia Capital Markets Alan Schulman, chairman, chief creative officer, UDIG>The Digital Innovations Group Ken Sonenclar, managing director, DeSilva+Phillips Ana C. Stewart, chief executive officer, i-design Group Ltd. (U.K.) Matthew Stoudt, CEO, Outcast Paul Straub, principal, Claremont Creek Ventures Rob Winston, senior accounts director, Arbitron TV/Out-of-Home

 
For more information, visit theconference site.

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