News

STRATACACHE showcasing gesture-based digital signage at London retail expo

March 12, 2013

STRATACACHE, a provider of digital signage, content distribution and enterprise video acceleration technologies, will showcase its latest customer engagement technologies at Retail Business Technology Expo this week in London.

Aimed at consumers of all ages, STRATACACHE's Digital Play solution displays interactive product and brand messages programmed to respond when a customer interacts with sales and marketing content via motion-based gestures.

"Integrating interactive digital media solutions into the customer journey is crucial for all retailers," said Chris Riegel, STRATACACHE CEO, in the announcement. "STRATACACHE's digital media technologies focus on new ways to generate deeper interactions between brands and consumers. Our latest solution, Digital Play, engages consumers to interact with featured messaging, increasing customer recall five to seven times more than a standard digital sign."

Also showcased, STRATACACHE's Retail Proxy solution offers retailers the ability to utilize tablets in-store without encountering slow, unreliable connectivity, alleviating network consumption and enhancing the customer experience.

Powering STRATACACHE's digital media experiences is ActiVia for Media digital signage software. With in-depth customer intelligence technology, users can create, schedule, manage and monitor marketing messages from any Web browser. Brand marketers can centrally deliver real-time, targeted messages to specific locations based on customer demographics and promotional campaigns.

Learn more about retail digital signage.