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STRATACACHE launches specialty display division for digital signage, DOOH

August 13, 2013

Digital signage, content distribution and enterprise video acceleration technologies provider STRATACACHE today announced the opening of a new specialty display division — Optika Display.

Located in Dayton, Ohio, the new division will expand STRATACACHE's specialty display service offerings for its digital merchandising, digital signage and digital interactive solutions worldwide, the company said.

"The global digital signage systems market is on the rise, expecting to reach $13.8 billion by 2017," STRATACACHE CEO Chris Riegel said in the announcement. "As digital continues to redefine the model for out-of-home customer engagement, there is a huge opportunity to capitalize on specialty displays capable of integrating with new digital experiences (higher brightness, ruggedness, reliability, etc.)."

In an effort to break into what the company called a "promising display market," Optika will focus on resizing LED displays, specialty glass, specialty lighting, glass coatings and specific interfaces such as multitouch. Along with serving the needs of specialty industries including transportation, military, automotive and gaming, Optika will also serve traditional display markets in QSR, retail, gaming, financial, service and digital out-of-home advertising.

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