News
STRATACACHE launches enVu
September 20, 2010
Interactive media advertising company enVu, based in New York City, announced its launch today.
The media company's first product, enSpire, uses immersive gestural-interactive projection technology to display digital advertising on the floor while engaging consumers within key retail locations, primarily in the top 20 DMAs in the United States.
The new company is a wholly-owned subsidiary of STRATACACHE.
The efficient deployment process design by Jimmy Abraham, the company's vice president of IT and operations, is permitting enVu to implement 20-plus installations per week, the company says.
"EnSpire, which is already active in more than 80 locations, will be in 170 shopping malls by the beginning of November, and will peak at 215 locations during the first quarter of 2011," Abraham said in the announcement.
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