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Stop & Shop to test in-store audio, video media
February 5, 2007
Media Daily News:The Stop & Shop Supermarket Co. announced it will combine programming from the InStore Broadcasting Network with its personalized shopping media developed by Cuesol. During the tests, IBN will deliver synchronized advertising messages via audio and video platforms that will be combined and integrated with Cuesol's shopping carts, which are equipped with digital personal-shopping assistants called "Shopping Buddies."
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