Retail

Stingray teams with Geopath to measure digital AOOH

July 29, 2022

Stingray Advertising, a music, media and technology advertising network, has partnered with Geopath, a not-for-profit organization that provides audience metrics for out-of-home advertising, to measure retail-based digital audio out-of-home impressions in the U.S., according to a company press release.

Geopath will utilize data, technology and media research methodologies — alongside a holistic integrated approach — to provide tools that give advertisers the ability to quantify the retail media format as part of their media mix.

Stingray Advertising's retail-based digital audio advertising network enables brands to connect with consumers during their in-store shopping journey and remain top of mind through contextually relevant audio messages that are digitally ad-served. Stingray's network includes retailers like Ahold, Albertsons, Brookshires, CVS, Jean Coutu, Metro, Rite Aid, Safeway, Southeastern Grocers, Tops Markets, Walmart Canada and Weis Market, with coverage across Canada and designated market areas in the U.S.

"Location-based AOOH cuts through the cacophony of in-store messages, giving the advertiser an undiluted share of the space and access to an unrivaled composition of principal shoppers while they shop," Ryan Fuss, SVP of Stingray Advertising, said in the release. "Brands can share their voice and tailor ads to precise location proximities, conquesting strategies and consumer journeys, all through the power of retail-based digital audio advertising. We are pleased to partner with Geopath to offer credible, verified third-party audience measurement for brands looking to connect and remain top-of-mind with highly qualified consumers when and where it matters most."

Stingray Advertising reaches 140 million shoppers each week in over 20,000 grocery retailers, superstores, discount stores and pharmacies, according to the release.