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Star Tour customers aided by Scala digital signage
September 14, 2008
TUI Nordic, part of the world's largest travel enterprise TUI Travel Plc, operates travel agencies in Norway, Denmark, Sweden and Finland through their premier travel company Star Tour. The enterprise also includes the charter flight company TUI Fly Nordic. TUI Travel Plc caters to over 30 million customers per year providing destinations across the globe from more than 20 countries.
Star Tour set out to revitalize its brand awareness while increasing its market share throughout the Nordic region. To accomplish this Star Tour needed to optimize its business practices, nurture customer loyalty through a better customer experience, present a modern brand image and increase profitability in a very competitive market.
To attain these goals, Star Tour turned to Fern Consulting AS, a Scala Certified Partner. Together, a solution was conceived to deploy a digital signage network in their travel agencies throughoutNorway ,Sweden ,Finland andDenmark.
Together with Fern Consulting, Star Tour realized they could save significant expense by eliminating the need for printed posters throughout their enterprise. Each of the posters provided customers with tour promotions, rates and seat availability. The posters had to be changed frequently because tour promotions, rates and availability changed frequently.
Also, the process of printing, distribution and deployment of printed posters was expensive and frequently frustrated customers because the information was not current. The solution to the issue was a dynamic digital signage network that was centrally managed, provided a consistent brand image and was relevant to the various locations throughout the Nordic region.
To meet the challenges posed by customers using the Internet to book travel plans, Star Tour redesigned their stores to nurture a more collaborative environment where customers can consult with tour professionals, therefore enhancing the customer experience and motivating the customer to travel more.
To date, Star Tour has rolled out its new digital signage network in five agencies throughoutNorway ; theOslo Sweden 's 15 agencies,Finland 's six agencies andDenmark
When choosing its supplier, Star Tour evaluated many vendors in the market. The company's requirements included: ability to manage a large and diverse network, centrally managed, unique content for each city in the network while marinating a consistent brand, and easy to deploy and use.
Star Tour is very happy with the deployment of its digital signage network. Plans are in place to expand to the remaining Nordic countries including:Sweden ,Finland andDenmark
Future opportunities for the Star Tour digital signage network include: contributing agencies that sell Star Tour products and services; screens at resort destinations providing information on activities, travel tips, car rentals and departure times; and finally, a medium for communicating with employees throughout the Star Tour enterprise.
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