DOOH Advertising

StackAdapt showcases power of DOOH during New Year's Eve event

Image: StackAdapt

January 16, 2026

StackAdapt used it platform to plan and manage DOOH campaigns during New Year's Eve in Times Square, Manhattan, New York

The company also scheduled high-impact placements during the recent CES event in Las Vegas, according to a press release.

The activations treated DOOH as the anchor of the media strategy rather than a supporting tactic. The campaigns were planned using StackAdapt's platform and executed through direct relationships with media partners, integrating DOOH into a broader omnichannel approach to show how out-of-home media fits into modern, measurable advertising strategies.

"We hold ourselves to the same standard we set for our clients," Ryan Nelsen, chief marketing officer at StackAdapt. "By using our own platform to plan and activate these placements, we can see firsthand how DOOH performs as a core channel, not just an add-on. It's a reminder that when used strategically, DOOH can anchor a much broader media strategy."