DOOH Advertising

StackAdapt partners with Viooh to expand supplier inventory

Photo: Adobe Stock

July 30, 2025

StackAdapt, a self-serve programmatic advertising platform, has formed a programmatic partnership with Viooh that will expand supplier inventory and give users greater opportunity to scale campaigns across North America, EMEA and APAC.

The news comes on the heels of recent partnerships with Broadsign, Vistar Media and Place Exchange, and further cements StackAdapt's DOOH capabilities, according to a press release.

StackAdapt can now provide access to a wide range of DOOH inventory in North America and other global markets.

Through the partnership with Viooh, a global DOOH SSP, StackAdapt has also enabled clients to efficiently scale DOOH advertising campaigns across North America, Asia-Pacific, Europe, the Middle East and Africa by providing access to JCDecaux's premium DOOH placements.

London-based digital marketing agency Digital Willow utilized StackAdapt to implement a programmatic DOOH campaign to help promote tourism in collaboration with the Isle of Man government. Digital Willow was able to take advantage of Viooh's supply of premium inventory, including campaigns through JCDecaux UK across prime DOOH advertising locations such as Edinburgh Airport, according to the release.

"Working closely with the StackAdapt team, we were able to access their impressive DOOH inventory, which helped us pinpoint the most appropriate locations for our campaign," Amber Williamson, founder, and CEO of Digital Willow, said in the release. "We were then able to integrate this activity as part of a holistic digital media buy, ensuring maximum impact and reach with our target audience. We are very grateful for their support throughout the project, from the initial briefing to the launch of the campaign."

Clients using StackAdapt's platform can run DOOH inventory alongside their other channels and the expanded partnerships make it easier for them to secure real-time ad slots for their brands.

"We are delighted to announce new partnerships aimed at enhancing our DOOH stack, with a focus on increased inventory, cross-channel measurement and transparent reporting," Ben Elliot, director of Advanced TV and DOOH for StackAdapt, said in the release. "By collaborating with industry leaders such as VIOOH, we have strengthened our platform to make data-driven DOOH ad buying more efficient and seamless both in North America and around the world."