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Spotlight Outdoor Ads launching Vegas Strip Tower Network

Artistic rendering courtesy of Spotlight Outdoor Ads and Caesars Entertainment

August 26, 2025

Spotlight Outdoor Ads and Caesars Entertainment will be launching the Las Vegas Strip LED Tower Network this fall.

The LED Tower Network will deliver ad content, public service announcements and emergency messaging capabilities, according to a press release.

Each tower will include a dedicated wayfinding screen for property and county messaging. The first three tower displays will be located on Caesars Palace, The Cromwell (soon-to-be The Vanderpump Hotel) and Showcase Mall pedestrian bridges.

The Vegas Strip Tower Network will ultimately encompass 13 towers faced in digital displays that measure more than 27 feet tall.

Each display will be positioned at eye level within the public right of way at the destination's most traveled intersections.

The first three are scheduled to debut between Sept. 15 and Oct. 1, on Caesars Entertainment and Showcase Mall properties.

An additional three towers will be launched by the end of Q4 2025.

Seven more towers are slated to be outfitted with the network's digital displays in subsequent phases, with additional details forthcoming and the potential for the network to eventually expand and include up to 20 towers. All partners have a 20-year term on the Vegas Strip Tower Network's operation and revenue share agreement.

"This initiative reflects the power of public-private collaboration, not only to reshape the Strip visually but also deliver real benefits for the community," Jeremie Watkins, president and CEO, Spotlight Outdoor Ads, said in the release. "We worked closely with Caesars Entertainment and Showcase Mall, who in turn collaborated with Clark County, to align on a solution that brings economic impact, visual innovation and critical communications infrastructure to one of the most visible locations in the world."

The network's 12-feet-wide by 27-feet-tall LED displays will be installed on the elevator columns of county-owned pedestrian bridges.

Each tower will feature 6-millimeter pixel pitch displays and prolific LED chipsets designed for optimal brightness and clarity. Vision Sign is responsible for the engineering, structural display fabrication and installation, while Trust Fall is leading the implementation of their unique LED display technology.

Each tower is projected to receive at least 1 million impressions per week.




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