Spectrio selects Ron Merritt as chief revenue officer
Spectrio, a provider of in-store marketing such as digital signage and overhead music, has selected Ron Merritt to serve as chief revenue officer, according to a press release. Merritt previously served in a variety of startups like Yodle and media companies such as Hearst and Townsquare.
Prior to joining Spectrio, Merritt served as senior vice president of sales and customer service at Hearst. He plans to use that experience to help boost sales and marketing efforts for Spectrio.
"Selling to small and medium sized businesses often comes with high client churn, but Spectio's superb client retention rate reflects the quality of their products. I am excited to join a company that is committed to providing fantastic value to its clients," Merritt said in the release. "I look forward to building out the best digital savvy sales team in Charlotte. With Spectrio, our talented professionals will have an unmatched opportunity to grow their careers and income."