Software
Spectrio intros content triggering capabilities
April 17, 2025
Spectrio has debuted content triggering capability into its SaaS-based digital signage platform that can help retailers and food service operators create smarter, more personalized in-store expreiences.
Instead of looping static playlists, digital displays now respond in real-time to customer movement, behavior, and real-world conditions, according to a press release.
Spectrio provides customer engagement solutions including digital signage, in-store music, on-hold messaging and scent marketing.
The platform uses live sensor inputs and secure data integrations to deliver relevant, real-time content without the need for touchscreens, kiosks, or manual updates. The result is signage that feels less like a display and more like a conversation, according to the release.
"Digital displays shouldn't just broadcast — they should respond to their environment and audience," Ron Levac, chief innovation officer at Spectrio, said in the release. "This technology helps create more relevant experiences for viewers, while also giving business operators better insights into customer interests and actions."
Real-world applications include:
- In retail, a clothing store uses proximity sensors to shift messaging based on how close a shopper is, starting with seasonal campaigns from a distance, moving to an engagement prompt like "come closer for more details," and finally revealing detailed product info up close.
- In banking, a branch updates mortgage rate displays in real-time using current market data, while also adjusting content based on whether a person is walking by or standing in line.
- In restaurants, menus update dynamically throughout the day based on traffic patterns, time, and inventory — ensuring the most relevant and available items are always front and center.
"Environments like shopping and dining work best when they are all about the customer's interests and needs," Levac said in the release. "Screens should be dynamic and ready to engage customers in new and meaningful ways that foster brand loyalty and drive bottom-line interests."
