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Spectrio acquires digital signage blog Sixteen:Nine

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September 16, 2021

Spectrio, a digital signage solutions provider, has acquired Sixteen:Nine, a blog and podcast produced by David Haynes that covers the digital signage industry, according to a company press release.

Sixteen:Nine has been covering the digital signage industry since 2006, and includes Haynes' unique take on news and analysis. Specific terms of the deal were not disclosed.

"As one of the largest digital signage providers in the U.S., we know the industry is perpetually growing and evolving. Spectrio is proud to support that growth by investing in innovation and the overall enrichment and improvement of the industry," Staisey Divorski, VP of marketing at Spectrio, said in the release. "David Haynes' unique voice has always been at the leading edge in digital signage, and we are excited to bring his knowledge and expertise to the team so we can continue to propel the industry to new heights together."

The acquisition will allow Spectrio to further develop digital solutions for enterprise clients, while contributing to the growth and enrichment of the digital signage industry. Through the acquisition, Spectrio will also gain a holistic view of the digital signage landscape, including trends and opportunities that will benefit its clients, according to the release.

"I have been producing Sixteen:Nine for more than 15 years, and I am still amazed that I could turn my opinion into a thriving business that defined my later-stage career," Haynes said. "But I've had to juggle a lot of other jobs — like consulting and ghostwriting — to make it really work."

Haynes said bringing Sixteen:Nine into Spectrio's group of companies means he's no longer a one-person show.

"I can't count the number of times companies have contacted me, and asked if I could have someone from my team get back to them. Then I told them, 'Well, I'm the team.' Now, I have the support of Spectrio's leadership team and the company's broad multimedia capabilities."

Both Sixteen:Nine and its companion weekly podcast will continue to look and read as normal, with Haynes remaining as its editor and primary writer. Started in 2006, Haynes has produced more than 8,000 posts and 250-plus podcasts.

Headquartered in Tampa and founded in 2002, Spectrio serves over 150,000 franchise and enterprise locations in multiple industries, including QSRs, automotive, healthcare, and financial services.