Display Technology

SparkAV lights up Toronto cycle studio with digital signage

Photo: iStock

July 12, 2022

Canada's largest cycle studio opened in the Altea Active club in Toronto's Liberty Village with a unique experience for cyclists provided by SparkAV, an AV design and integration firm, and a Christie GS Series 1DLP laser projector, according to a company press release.

The club opened on March 4, 2022, and the 89,000-square-foot center features over 185 weekly studio fitness classes and amenities, including the Somadome Meditation Pods, along with a restaurant and entertainment features, including Duckpin Bowling and Topgolf Swing Suites.

Altea Active retained SparkAV to select and install AV technology into the club's amenities, including the cycle studio.

"SparkAV was to design and implement immersive and state of the art technology solutions that tied in all aspects of AV, network and CCTV, with tie-ins to modern fitness technologies and customer engagement," Derek Shama, SparkAV's president and co-founder, said in the release.

The goal was to bring Altea Active's vision "of an elevated fitness experience in an environment suitable for both physical and social wellness" to life. The intention for the cycle studio was to create an experience that would "transport" members to roads all over the world. The studio includes 75 bikes, surround sound, music-sync lights and a 285-inch screen with a Christie laser projector.

"Ultimately, a Christie projector was chosen due to its specifications, industry excellence, Canadian support and presence, and premium image quality," Shama said in the release. "(Altea Active) was very pleased that (it) could achieve all this with Christie and remain cost competitive."