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Spain OOH media company hits NYC

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November 1, 2021

BCN Visuals, an advertising and entertainment company that designs multiplatform OOH media promotions, has left its mark in Europe and is ready to introduce its products in the U.S., according to a press release.

BCN Visuals, based in Barcelona, Spain, has opened an office in New York City.

Eric Sas and Alan Company, creative director and executive producer, respectively, were listed as two of the top 100 most creative people in Spain by Forbes magazine.

"We started making cinema. Now, I like saying we make cinema advertising, which is something the OOH industry needed to avoid going unnoticed," Sas said in the release.

Special effects, such as a war aircraft or even a helicopter coming out of the screen, were ways in which Amazon Prime video presented its campaigns in Spain and Italy with BCN Visuals. The effects have attracted the attention of brands such as Spotify Italy and McDonald's Spain who wanted to take advantage of advertising opportunities.

The company also created the first 3D ad for small billboards in the world, thanks to the campaign for Volkswagen Spain together with Clear Channel Spain.

"As it happens in cinema, there are many professionals dedicated to specific animations. Every little detail matters to create the best content ever. Moreover, we produce this content with no time for mistakes. In comparison with the cinema productions, we have a reduced time," Company said in the release.

BCN's founders have been surprised by the early success, since the brand is only two years old, according to the release.

"There are too many billboards in New York, what we are going to make is our creations the most watched. If you see people pointing a screen with their fingers in Times Square, we will be behind that billboard," Marta Benito, client director of BCN Visuals in the U.S., said in the release.