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Sophatar intros digital signage, POS solution

Photo: provided

March 16, 2020

Sophatar has introduced ProxiPay, a software-as-a-service solution that combines digital signage with a payment terminal and web application. Customers can look at items on a touchscreen on the payment terminal, while synchronized content plays on a display, according to a press release.

With this solution, customers can pay directly on the touchscreen device via EMV chip an pin, magstripe or NFC/contactless payment methods. The merchant can also monitor sales and setup notifications on a web-based dashboard.

"We are delighted to bring a SaaS solution to market to lower the hardware cost of self-service kiosks by, we estimate, at least five times since we can use a standard media player, a standard non-touch signage display and a detached payment terminal," Bart DeCanne, founder of Sophatar, said in the release. "ProxiPay is co-developed with a major payment gateway processor and is currently in certification. The software architecture ensures card sensitive data is never exposed outside the payment terminal, avoiding the need for PCI certification of the rest of the system. Furthermore ProxiPay enables 'card-present' transactions which carry lower transaction fees vs mobile payments."