Display Technology

Sony, TCL team on strategic partnership

Adobe Stock

April 2, 2026

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Sony Corp. and TCL Electronics Holdings Ltd. have announced they have entered into legally binding definitive agreements for a strategic partnership in the home entertainment field.

Under the partnership, Sony will establish a wholly owned subsidiary (the "Preparatory Company") to assume its home entertainment business, and TCL will subscribe to a portion of the Preparatory Company's shares, forming a joint venture (the "New Company") with TCL holding 51% and Sony holding 49% of the shares, according to a press release.

The New Company will succeed to Sony's home entertainment business, which includes product development and design, manufacturing, sales and logistics and customer service for products such as consumer TVs (BRAVIA), B2B flat panel displays (B2B BRAVIA), B2B LED displays, projectors and home audio equipment. The New Company is expected to operate this integrated business globally.

The New Company's products are expected to carry the globally recognized "Sony" and BRAVIA names.