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SOHO Estates building aims to wow with digital exterior

SOHO Estates building in Leicester Square, where the digital renovation is underway. Courtesy of Daktronics.

February 20, 2023

SOHO Estates Portfolio Limited, a real estate firm based in London, England, has launched a digital renovation project on the exterior of its Leicester Square building featuring Daktronics hardware, according to a press release.

The project involves adding two LED displays to the exterior of the building, each measuring 12.8 meters high by 2.88 meters wide (roughly 38 feet high by 8 1/2 feet wide, or 323 square feet). The work is in progress and the signs will be activated soon, according to the release.

"We are delighted to add these screens to this vibrant area of London," John James, managing director, Soho Estates Limited, said in the release. "The screens aim to promote new and innovative ideas. Leicester Square is a cinematic destination and Soho Estates is happy to enhance this."

"These displays bring an exciting and enticing view to messages being shared in London," Patrick Halliwell, regional director for Daktronics, said in the release. "Working with SOHO Estates has been a great experience and we're looking forward to the commissioning of these new displays to bring light to this great location."